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Customer Introduction

Digital Tree is the fastest-growing digital solutions company in Cyprus providing services covering the entire spectrum of the digital ecosystem.

Digital Tree is active in 3 main verticals: Media, Services, eCommerce & Innovation of which they own a large portfolio of branded media, production and marketing services as well as brands within the innovation space.

The company consists of over 120 professionals.

Challenges & Goals

Digital Tree needs an end-to-end solution to transform our Digital TV platform (the first OTT platform in Cyprus) from a traditionally low-level infrastructure to an enterprise infrastructure in order to support a more dynamic watching experience for our audience through web, mobile and TV apps.

Tencent Cloud Solution

1. Tencent Cloud has a worldwide reputation for creating innovative products, offering the latest tech solutions on an enterprise level. With years of experience, Digital Tree trusted the ability of Tencent Cloud to deliver what the company needed in a short period of time with the quality and organization that Tencent Cloud is famous for.

2. Tencent Cloud provides assistance and value to Digital Tree on a daily basis. Whenever the customer has new ideas or requests which need to be discussed, or the customer simply needs guidance, the Tencent Cloud team is always a text or call away. This creates an ease of communication and agility to deliver our needs as quickly as possible.

Highlighted Benefits

Since the upgrade of its Digital TV platform and the addition of new content that could be supported by Tencent Cloud’s services, Digital Tree has reached a key milestone of over 1M connected devices and over 50M content views.

"We wouldn’t have been able to scale our business so quickly as we did - thanks to the team at Tencent Cloud we had everything up and running in 3 months. We hope to expand our reach across the world and build our solutions on more platforms together with Tencent Cloud."