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Customer Introduction:

Founded by HH Sheikh AbudulAziz bin Humaid AI Nuaimi, C.live is a live streaming platform for sports and entertainment which is designed to help business, event organizer, brands and creators broadcast high-quality live sports, events, conferences, concerts and performing art experiences. C.live resolves problems in digital content space, particular for event organizer, creators and audiences seeking more direct and personalize engagements:

1. It provides direct monetization for organizers and creators.

2. It offers detailed audience analysis and engagement.

3. Equipped with innovative and low costs live streaming equipment.

4. Catering to niche audiences and low barriers to entry.

C.live reshapes the sports and entertainment industry and empowers event organizer and creators to monetize their skills, talent and fan bases.

Challenges & Goals:

1. Delayed streaming will interrupt real-time interactions, reducing audiences’ engagement and overall users’ experiences.

2. Higher traffic during major events will cause buffering, interruptions and inconsistent qualities sometimes which make streaming performance unpleasant.

3. Difficult to handle growing number of concurrent viewers, especially during high-demand Live events.

4. Inefficient bandwidth management led to higher cost and inconsistent streaming qualities across different regions.

5. Demand for extensive technical expertise to manage and optimize live streaming infrastructure added operational challenges.

6. Limited access to real-time insights makes it difficult to analyze audience behaviors and optimize streaming performance.

Why Tencent Cloud:

1. Tencent cloud streaming provides reliable and high quality live streaming experiences for audiences.

2. Low latency streaming solution ensures smooth real-time interactions.

3. Robust infrastructure guarantees stability during high traffic broadcasting.

4. Scalability of the platform allows C.live to reach wider audiences without compromising performance.

5. Tencent cloud’s advanced video encoding and real-time analytics enables C.live to optimize viewers experiences, a perfect choice for live streaming.

Highlighted Benefits:

“We had a great experience using Tencent’s live streaming service, which provided seamless, high-quality video streaming with minimal latency. The platform’s stability, real-time analytics, and smooth audience engagement tools ensured a professional and reliable broadcast. Its scalability and performance made it an excellent choice for our event streaming needs.”

-Nazim Musthafa Mohammed, General Manager of C.live

Leveraging Tencent Cloud’s Cloud Streaming Services and Media Processing Service, C.live users’ overall experience has been significantly improved. Enhanced users’ interactions and seamless streaming experiences play a crucial role in driving C.live’s user growth and retention, ensuring the sustainable expansion of C.live’s business.